OBJECTIVE & GOALS

1. Create buzz and excitement around raising money for breast cancer awareness.
2. Encourage community-building at office complexes through fun and interactive events.
3. Grow social media interaction through custom hashtags and photo-opportunities.
4. Raise money for the American Cancer Society for breast cancer research.

SOLUTIONS
We designed and activated a fun, family-friendly and interactive Fall festival for the Avenues shopping centers, both in affluent suburban communities. Event strategies included strategically setting up different activities around the complex for guests to explore and discover tenant offerings where our professional event staff welcomed and engaged them. A musician was booked for the evening to extend the activation and encourage the adult demographic to linger, enjoy the music, shop, and eat.

ACTIVITIES

• pumpkin decorating
• pumpkin tic tac toe
• cornhole
• face painting
• Instagram spot
• magician
• personal caricatures
• A-Club sign up table
• pumpkin display

1,000+

Attendees at each property event