OBJECTIVE & GOALS

1. Excite the city about the Atlanta Braves 2018 postseason.
2. Secure 100, highly visible, locations throughout the city that were willing and excited to display chalk art with players and the postseason logo.

PROBLEMS TO OVERCOME
Discovering the most time and cost efficient way to alternate the different sized stencils and ensure that there was enough chalk spray. Scout and secure locations with high traffic and loads of Braves fans.

SOLUTIONS

Urban relied on our network of partners as well as our specialized database to pick the best locations for the client.

Urban secured over 100 prime locations for the placement of the stencils and even garnered press and social media recognition for the client.

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Targeted Atlanta neighborhoods