URBAN ENTERPRISES + HIGH MUSEUM OF ART ATLANTA

OBJECTIVE & GOALS

1. Create a fun way to engage and educate potential attendees to the timed pre-sale ticketing experience.
2. Coordinate a “Kusama Krew” street team and design the activation to reflect the artist’s exhibit.
3. With such a famous artist of this magnitude, and exhibition wrapping it’s national tour, promotion with the intent of attendance and awareness was never the primary goal.

SOLUTIONS

Kusama Krew Street Team
Over the course of 8 weeks we activated a team of Brand Ambassadors with informational flyers and retro viewfinders to provide a “sneak peek” of Kusama’s famous immersive rooms.

We named this team the “Kusama Krew” and dressed Brand Ambassadors in outfits inspired by the artist’s signature look. They attended various events throughout Atlanta and the metro area and generated a great buzz. Most importantly, this initiative allowed for real-time engagement with a city-wide campaign.

DISTRIBUTION EFFORTS

As a part of the campaign, Urban Enterprises distributed over 18,000 flyers and 360 posters to 600 businesses in the in-town and metro neighborhoods of Atlanta!