CUSTOM DISTRIBUTION IN ATLANTA
Hand-pick locations to receive your flyers, posters, and marketing materials.
OUR CUSTOM DISTRIBUTION SERVICE:
Custom Distribution allows clients to hand-pick locations to receive their flyers, posters, and customized marketing materials. These locations can exist in office buildings, community shopping centers, neither, or both. We require a minimum of 10 locations, and they can exist anywhere in Metro Atlanta!
HOW IT WORKS:
- Decide where you’d like to go with your account lead. This means both geographically and types of locations. Do you have a list you’d like us to use? Would you like us to create a list for you to approve first? We can do both.
- ‘Yes’ vs. ‘Attempt’ distributions: Attempts means we will give the distributor a list of places that all must be visited. We understand that some locations may have moved, may be closed for lunch, or may not accept the materials. With a Yes distribution, we give our distributor a list of more places than required to account for closures or occasional locations that will not accept the materials. In a Yes-focused distribution, we guarantee a certain number of successful drops.
- Provide us with your materials, and we’ll send our distributor to those locations.
- The distributor will take note of each drop and take a photo as well.
- Your report will include a spreadsheet of locations, listing out who received materials, and a photo album with a picture at each location.
BENEFIT OF CUSTOM DISTRIBUTIONS:
1. Targeted and specific material placement ensures maximum exposure to your desired audience. This means you can customize your distribution from the area of town all the way to the exact shops and offices where you would like to see your marketing materials.
Only want to hit coffee shops in East Atlanta? We can do that. Looking to hit boutique fitness studios and clothing stores in Buckhead? Done.
2. Backed by data via our proprietary app, Co-Pilot means you know exactly where and when your materials were delivered. You will receive a detailed report complete with photos of your materials after the scheduled distribution.
3. Professional and diligent distributors will handle your materials with care and represent your brand expertly.
4. You won’t have to lift a finger. Our team will handle your distribution from start to finish to give you peace of mind.
Custom Distribution Client Examples:
- Many of our sports team clients like the Atlanta Braves and Atlanta United use this service for their Hispanic focused distributions where we go to hand-picked Spanish speaking locations and deliver Spanish language posters and flyers.
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The ACVB has an exact route of 50 locations in downtown Atlanta that accept posters for upcoming conventions, and we visit them weekly with new posters.
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FEE Atlanta asked us to visit 50 high schools across Metro Atlanta to deliver gift baskets to each principal.
As a nonprofit, we initially tried distribution campaigns ourselves. We quickly realized it was a better use of staff resources and budget to work with Urban Enterprises. We love being able to tailor our distributions to specific areas and vastly different target markets for different museum offerings. The team at Urban is always helpful in guiding us toward the best distributions areas, while working quickly, thoroughly, and professionally. This type of guerrilla marketing campaign is an essential awareness component to many of our marketing launches.
Request Information about Custom Distribution in Atlanta
FREQUENTLY ASKED QUESTIONS
How far in advance should I request my distribution?
Ideally, all of your materials are distributed 2-4 weeks prior to your event. It takes our team a minimum of 2 weeks to process your request, so we ask you submit your distribution request to your Account Manager at a minimum of 6 weeks prior to your event. This ensures our Distributions team will have adequate time to get your materials throughout town and it will get the desired exposure.
How much do you charge for Custom Distributions?
While prices vary per project, we usually charge per area of town. Your Account Lead will provide a detailed Project Estimate after an introductory conversation.
Do I need both flyers and posters?
Most of our Community Distributions utilize both flyers (4″x6″ or 5″x7″) and posters. This is becuase some businesses only accept posters; others will only take flyers. By having both, you’re guaranteed more businesses will accept your materials.
How far in advance do you need my materials in hand?
We request your materials are in our office by the Wednesday before your scheduled distribution. For example, if your distribution is scheduled for Monday, November 25, we will need your materials in hand at our office by Wednesday, November 20.
Your Account Manager will guide you through this process to ensure this deadline is met. If your materials do not arrive in time, we reserve the right to push your distribution back to make time for other requests.
Do you offer design services for my poster or flyer?
Yes. Please contact us for more information on design.
Do you offer printing?
Yes. We use a preferred vendor for all client printing needs. Please send your Account Lead your finalized design file the Friday before materials are due to ensure on-time delivery.
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